The Holland Project’s Billboard Gallery showcases the work of exceptional emerging and established regional artists on billboards throughout Reno’s surface streets. Three new artists are installed every four weeks starting in January 2022. The March 2022 artists included Julia Schwadron Marianelli, Emily Najera, and Greg Allen.

The HP Billboard Gallery is made possible by an Art Belongs Here Grant from the City of Reno Arts & Culture Commission and the National Endowment for the Arts, generous donations from supporters like Temple Builders LLC, Brooks Family Dental, and Sierra Hearing Center, as well as the support and guidance of our partners with the Wells Ave. Merchants Association and Lamar Outdoor Advertising.

photo: Alisha Funkhouser

photo: Bligh Gillies

photo: Bligh Gillies

The text matrix as the first layer of a painting is meant as a place holder for thought as well as a visual structure to organize the painting itself. In the case of “Big Meadow,” features of the physical landscape of portions of the Tahoe Rim Trail are layered on top of the text “EVERYTHING,” a word that is repeated and flipped on itself, meant to be read and also to serve as a skeleton for the successive layers to come.

photo Kellie Sasso


Big Meadow (detail) is an section of a larger painting called “Big Meadow,” that a you can see HERE.


photo: Bligh Gillies

photo: Bligh Gillies